Edmonton-based Serious Labs will develop a virtual reality (VR) commercial truck driving simulator. As a leader in VR simulation solutions for heavy duty truck operators, Serious Labs will use the money to design, manufacture, and pilot the simulator in Alberta. Commercial deployment is expected to begin in 2024, with the simulator to be made available across Canada and the United States. This project is also receiving support from the Government of Alberta, Ministry of Transportation, and the Alberta Motor Transport Association (AMTA).