Emissions Reduction Alberta (ERA) is an independent, not-for-profit organization based in Alberta. ERA was created in 2009 to help deliver on the province’s environmental and economic goals. ERA invests the proceeds from carbon pricing paid by large industrial emitters to reduce GHGs and strengthen the competitiveness of new and incumbent industries in Alberta. Our investments help innovators develop and demonstrate GHG-reducing technologies. These technologies will lower costs, improve competitiveness, and accelerate Alberta’s transformation to a low-carbon economy.